Portfolio

Utilizing the vintage type art, customized stickers, promotional items, e-headers, and more created part of sub-branded welcoming efforts for 2025.

Multi-graphic oriented campaigns aimed at welcoming, greeting, and building brand for Bravo! Vail. Incorporation of fifth orchestra added to messaging crucial in general messaging. Added customized-per-outlet QR codes help with print conversion to buyer/interest data build.

Multi-graphic oriented campaigns aimed at welcoming, greeting, and building brand for Bravo! Vail. Incorporation of fifth orchestra added to messaging crucial in general messaging. Added customized-per-outlet QR codes help with print conversion to buyer/interest data build.

In 2024, a front range and alternative campaign was deployed to add intrigue and welcome new audiences while simultaneously showcasing highlights of the experience and what to expect within the Bravo! Vail brand.

Hybrid campain merging the Vintage Postcard art with photography that Bravo! Vail is well-known to use to explain the experience to consumers.

Utilizing customized art to invite the audience to a performance of an opera masterpiece, set in Vail, Colorado. Art used for digital, print, and multimedia promotion including educational guidebooks and invitations.

Utilzing the evolving mountain campaign, a clean and airy stained-glass art is merged with the brand’s photo highlight to invite the audience in to the welcoming atmosphere of a Bravo! Vail performance.

A 208-page keepsake and detailed program provided for free to all patrons throughout the Festival. 2023’s advertising sales exceeded goal under my direction. View the live book here.

The Presto Club is an opportunity for youth ages 8-14 to gather at select concerts to socialize pre-concert, engage with a designed interactive booklet during concerts, and participate in curated, post-concert Artist Meet and Greet opportunities. View the activity booklet live here.

Working dilligently with Made Media and Bravo! Vail team members, I was given the privilige of hands-on build and layout for a new website that launched October 2022. The new site enhanced user experience for the 2023 Season Announce, Donor Presale, Package On Sale, and Single Ticket On Sale. Site traffic and web sales doubled from the previous year’s sales on the previous Content Management System.

Direct mail and localized distribution campaign to support the 2023 Season. Dual purpose rack card mailer to promote upcoming events to targeted internal active ticketbuyers, lapsed ticketbuyers, and strategic campaign for acquisition.

View the brochure here.

For the 2022 season, a refreshed, high-constrast logo and campaign was reinvisioned to bring Bravo! Vail’s brand mark into a post-pandemic era. Additional consideration brought to the forefront for interdeparmental communications and branding voice for complete organizational ownership and messaging.

View the guide here.

In an effort to align brand refresh for Bravo! Vail Music Festival, an alignment of the young musicians initative for the organization was reviewed. Music Makers Haciendo Música needed a revised mark that spoke to the parent brand’s visual stained-glass motif that evoques the brithplace of classical music & its history. A revised mark was deployed with the 2022/23 class season. View the logo guide here.

Multi-layered introductory guide for musicians, administrative staff, board of trustees, and key partners and stakeholders with a brand introduction, logo usage, terminology, internal press policies, and a brief historical overview.

Media Guide Version

Internal History, Standards, & Procedures Version

FAQ & history sheet focused on audition protocol for auxiliary volunteer organization supporting the artistic endeavors of the Colorado Symphony.

View here.

Quarterly publication dedicated to providing audiences with in-depth content for performances by the organization. Also utilized as a tool for organizational storytelling, sponsor recognition, partnership communications, and more. Management of of content was 2013-2021.

View examples here.

During the COVID-19 Health Pandemic, restrictions prohibited the organization from performing for audiences. We pivoted by creating a virtual product for purchase behind a paywall as well as those for free for educational use.

View promo here.

For the 2024 season, the campaign messaging centered around location and aspirational accolade “The Peak of Live Music”. Alternate campaigns also deployed for front range in response to focus group feedback. Alternative messaging utilized for variety and test response included: Peak Pleasures: Picnic at Altitude, Embrace the Elevation, Amplify your Adventure: Discover Musical Magic in Vail’s Mountain Melodies.

For the 2023 Season, a creative refinement on the mountainscape campaign was implemented to add a sophistication to the overall look/feel. Three rotating messages were used in communications to speak to target audiences in the general branding efforts of season promotion. View the season brochure here.

2022 called for a revitalization of an already strong brand presence for an upcoming fully restored season post-pandemic. The return of full orchestra attendance and complete product offerings after two seasons off, the mark, message, and visual needed a slight re-envisioning for the celebration of a new season. View the season brochure here.

A launch of a new season calls for curation of a new theme and visual elements for all print, digital, and interdepartmental communications for that year. Under my direction the CSA has shifted to a highly customized thematic adoption of seasonal promotion of its core content (classical) to appeal to multiple demographics through high color, storytelling, and an integrated theme for variable content that could be adjusted for modern marketing needs in social, digital, and broadcast promotions.

With confidence to bring our core mission product back to stage, we began with a classics-only brochure reprising the floral theme so well-liked from 2020/2021’s unused designs. We shifted focus with the new logo in future iterations.

View Classics-only Season Brochure here.

A reprise to the “always in season” verbiage was selected for the core brochure context to introduce the new, seasonally color changing logo.

View 2021/22 Season Brochure here.

Affectionately called the “lost season” or the “season that never was”, the content and theme for the year featured the composers of title works within vibrant nature setting that carried the viewer through each month and season with blossoming flora as background feature art to pull in the audience and allow for highly customized advertising options.

View the 2020/2021 Season Brochure here.

This season took us through a ‘cabinet of curiosities’ with heavy visual element on typography as the core classical theme art with whimsical elements that nodded to the content and merged modern type, quirky catchphrases, and bold visuals. A miniature love letter to early days of visual advertising.

View 2020/21 Season Brochure here.

View 2018/19 Season Brochure here.

View 2017/18 Season Brochure here.

View Season Brochure here.

View 2015/16 Season Brochure here.

October was chosen to celebrate and highlight Bravo! Vail’s Education & Engagement year-round efforts and in support, a marketing campaign was created to promote and bring the community together for multiple free events centered around collaboration and music education.

A reinvigoration of all marketing efforts was in order. For Bravo! Vail’s 35th season we reviewed the challenges ahead with a keen eye on public relations messaging to align with direct advertising campaigns and branding reinforcement. Review the 2022 highlights here.

For 2021, a brand redesign was created for a post-covid-19 restricted live performing arts world. View the creative methodology and inspiration walkthrough here.

Bravo! Vail is an unparalleled experience set at 8,150 ft. above sea level. Quite literally the highest level of performance in the Rocky Mountains. For 2022, the Colorado-casual approach to the lawn experience was highlighted with visuals showcasing the laissez-faire picnic-friendly culture of the Gerald R. Amphitheater lawn. Popular acronym BYOB was restyled to accommodate the Bring-Your-Own-Blanket approach to the al fresco energy of the lawn experience. View an example of campaigns promoted in Westword, 5280 Magazine, Vail Valley Magazine, and more here.

Impact goes deep into messaging for all arenas of an organization’s efforts. For 2022, it was no different for Bravo! Vail to reach out to its supporters to thank them and reinforce their investment in the organiation through print, direct, mail, and digital campaigns. View sample items here and here.

As part of an effort to celebrate the partnership renewal of the New York Philharmonic and Bravo! Vail through 2027, a campaign was created to bring awareness of the partnership extension through direct mail, promotional donor giveaways, and fundraising messaging. View a postcard example here and read the Vail Daily feature here.

Organizational logo redesign and brand refresh to align with newly adopted Mission, Core Values, and DE&I Statements.

https://coloradosymphony.org/Blog/colorado-symphony-unveils-redesigned-branding-logo

Punny Composer Campaign Fun and energetic brand perception campaign created in large scale campaign for outdoor, transit, promotional swag, print, and digital.

Campaign slogans included: ROCK OUT WITH YOUR BACH OUT, APRÉS-SKI WITH STRAVINSKY, MAHLER IS BALLER, MOZART MADNESS, GET YOUR RACHMANINOFF, and others.

Independence Eve Virtual Concert Event Sponsorship pitch, sponsor & partner recap, partnership promotion guide, and limited-broadcast performance for a special virtual public event broadcast through partnership with Denver7.

Play On Recovery Fund Multi-tiered development campaign aimed at COVID-19 fundraising awareness and solicitation from our key audiences including informational main website information, e-campaigns, social campaigns, direct mail, call center, and more. Testimonial Series Real live, live fi lmed on location testimonials used in paid broadcast campaign and in subscription campaign communications.

For 2020, the organization’s largest annual fundraiser needed a departure from the previous theme and a compliment to the annual brochure called for a romantic evolution to celebrate the new venue and energy. Regrettably, the event was cancelled due to COVID-19, but elements for promotion were distributed heavily prior to cancellation.

Promotional, informational campaign supporting the Symphonic Commissioning Project where new works are spotlighted in the Bravo! Vail season. View here.

In an effort to continue the high level of artistic output of Bravo! Vail’s High Notes series, an effort to expand the use of each narrative to a fundraising and organizational evergreen use was employed for 2022 to assist in the organization’s year-round efforts. View the 2022 series here.

In an effort to align refreshed branding mark, a new animated logo that encapsulates the visual impact of the mark combined with thoughtful experiential placemaking was generated to open and close out video campaigns. View examples of the mark here.

Denver Zoo – Symphony Cultural promotional campaign for animal enrichment and cross organization visibility.

View the campaign here.

Presenting: Yo-Yo Ma @ Red Rocks Commercial promotion for world renowned cellist Yo-Yo Ma’s debut & world tour kickoff at Red Rocks Amphitheatre

View the commercial here.

A Light In the Void Teaser spot for theatrical concert event featuring fully scored concert with world renowned scientists presenting.

View the campaign here.

Created a featurette to promote and introduce conductor talent.

View the clip here.

Introduction to musicians and leadership. Shared with internal stakeholders in weekly communications.

View the series here.

To better brand and connect with the community, testimonial campaigns were filmed on location to promote access and support to attend the Colorado Symphony.

View the campaigns here.

Colorado Symphony Endowment Campaign 5 Truths Pitch Video, endowment overview and pitch book, web and email campaign generation to segmented audiences.

View the campaign here.

Created an introductory and informational video for use at Board and investor meetings and for staff orientations.

View the campaign here.