Hi there, I’m Parker.
I’m a seasoned marketing professional with broad experience in both B2B and B2C sectors. I bring a deep understanding of digital marketing strategies, product development, and market research methodologies. I’m known for strong leadership skills and ability to drive brand growth through innovative campaigns and strategic partnerships. Previous roles have resulted in significant increase in market share and brand recognition.
I love seeing a brand grow stronger through great messaging and thoughtful marketing campaigns. I have lead marketing for organizations like Bravo! Vail Music Festival, the Colorado Symphony, and Washington Pavilion of Arts & Science’s audience development initiatives, brand communications, market research, pricing, promotions, and customer loyalty - among many other adventures. Currently, I oversee the Bravo! Vail Music Festival’s marketing campaigns, revenue strategy, brand vision, public relations strategy, and presence in the local and international marketplace. I also contribute to strategic planning, product evolution, and board and community partnerships.
My work with the Colorado Symphony yielded a 6% year over year growth in earned revenue from $5.3 million in earned revenue (38.6% of budget) in 2014 to $7.4 million in earned revenue (51.3% of budget). This achievement was a massive collaborative team effort led by marketing and through seamless communications planning I was able to build desirable product offerings that resonated with audiences – leading to increased attendance and even lowered the average age of patrons by nearly a decade.
Since joining Bravo! Vail Music Festival in 2021, I’ve worked to achieve a 7% year of year growth in earned revenue and the organization’s most successful earned revenue season on record in 2025 — over $2.2 million for the six-week festival. This exciting growth has been achieved by executing thoughtful strategies with accessible and visually appealing marketing campaigns, patron loyalty programs, venue re-scaling, and dynamic pricing strategies.
My skill set includes: organizational and department leadership, traditional, digital, and social event sales and marketing; audience development and user experience management; public relations strategy and brand strategy; promotional campaign execution; subscription/membership campaign marketing; eCommerce, mCommerce, and UX web enhancement; strategic partnering and promotions, contract negotiation, staff management and training, budgeting, data analysis, board relations, and organizational planning.
I’m a graduate of the University of South Dakota, with a Bachelor of Art degree in Contemporary Media and Journalism (and yes, you might actually catch me saying ‘ufdah’ once in a while).
Professional experience
Vice President of Marketing & Communications - Bravo! Vail Music Festival – Vail, CO - 11/2021-Present
“… the delightfully friendly Bravo! Vail is an entirely different kind of affair.” - The New York Times (2022)
- Vice President of Marketing & Communications - Strategically collaborating cross-departmentally with three key factors in mind: Fill each venue, tell the stories, and promote the brand. With an in-depth understanding of marketing for an arts organization my work centers on marketing and sales strategy, overseeing multi-channel marketing campaigns, and supporting streamlined communications. Highlights in my tenure include a 7% average year over year growth in earned revenue, features in The New York Times, The Times UK, and National Geographic, presenting the organization’s first Latin-American orchestra, and mentoring youth through the Career Wise Apprenticeship program. As the head of the Marketing & Communications team I steward the marketing, patron services team, digital media team, and public relations arms of the organization with inclusion of outside contractors: graphic designers, web developer, seasonal filmmakers, photographers, digital marketing vendors, and interns.
Chief Marketing Officer - Colorado Symphony Association – Denver, CO - 5/2013-11/2021
Colorado’s only full-time professional symphony orchestra performing 150+ events each year.
- Chief Marketing & Communications Officer - Managed complete direction of the marketing, sales, and communications department including roles for sales and patron services, public relations, website, social and digital communications, with key role on the leadership team. Reporting directly to the CEO and Board of Trustees, my tenure included highlights of increasing earned revenue an average of 6% year over year, presenting dozens of sold-out events at Red Rocks Amphitheater and Boettcher Concert Hall, and a full organizaitonal rebrand in 2021.
Marketing Project Manager - Washington Pavilion of Arts & Science – Sioux Falls, SD - 7/2010 to 3/2013
Performing arts theater, visual arts, interactive science and educational not-for profit corporation.
- Marketing Project Manager - Managed daily marketing activities and campaigns for the six entities of the Washington Pavilion. Social Media Manager, Webmaster, Marketing Coordinator, PR Representative and Media Buyer, Coordinator for Advertising and Marketing schedules, and Liaison with Broadway Production and Museum Officials in marketing campaigns.
Education
B.A. Contemporary Media and Journalism, The University of South Dakota, Specialization in Advertising and Public Relations, French minor.
Skills:
Team leadership and collaboration • Digital media strategy • Brand development • Data-driven decision-making • Public relations management • Campaign execution • Revenue growth • Creative direction and innovation • Market & data analysis • Marketing analytics • CRM management
Software: Proficient knowledge in Adobe and Microsoft Suites, Squarespace, Tessitura, Social Media Analytics Reporting & Tracking, Silverstripe CMS, and Canva.
