Hi there, I’m Parker.
With over a decade of expertise in nonprofit arts management, leadership, branding, media strategy, and organizational messaging, I’ve helped bring the magic of live experiences to the next level by reinvigorating trusted brands to become modern, sought-after product.
I love seeing a brand grow stronger through great messaging and thoughtful advertising campaigns. I have helped lead arts organizations like Bravo! Vail Music Festival, the Colorado Symphony, and Washington Pavilion of Arts & Science’s audience development initiatives, brand communications, market research, pricing, promotions, and customer loyalty - among many other adventures. Currently, I oversee the Bravo! Vail Music Festival’s brand vision, public relations strategy, and visual presence in the local and international marketplace. I also oversee earned revenue goals and contribute to strategic planning, product evolution, and marketing implementation.
A driven and meticulous marketing and sales strategist, my skill set includes: organizational and department leadership, traditional, digital, and social event sales and marketing; audience development and user experience management; public relations strategy and brand strategy; promotional campaign execution; subscription/membership campaign marketing; eCommerce, mCommerce, and UX web enhancement; strategic partnering and promotions, contract negotiation, staff management and training, budgeting, data analysis, board relations, and organizational planning.
I’m a graduate of the University of South Dakota, with a Bachelor of Art degree in Contemporary Media and Journalism (and yes, you might actually catch me saying ‘ufdah’ once in a while).
Professional experience
Bravo! Vail Music Festival – Vail, CO - 11/2021-Present
“… the delightfully friendly Bravo! Vail is an entirely different kind of affair.” - The New York Times (2022)
Bravo! Vail Music Festival brings world-renowned musicians to spectacular venues for six weeks including the New York Philharmonic, The Philadelphia Orchestra, and Dallas Symphony Orchestra, drawing music-lovers from around the world.
- Senior Director of Marketing & Communications - Strategically collaborating cross-departmentally with three key factors in mind: Fill each venue, tell the stories, and promote the brand. With an in-depth understanding of marketing for an arts organization my work centers on marketing and sales strategy, overseeing multi-channel marketing campaigns, and supporting streamlined communications. As a leader of the Institutional Advancement team I steward the marketing, patron services team, digital media team, and public relations arms of the organization with inclusion of outside contractors: graphic designers, web developer, seasonal filmmakers, photographers, digital marketing vendors, and interns.
Colorado Symphony Association – Denver, CO - 5/2013-11/2021
Colorado’s only full-time professional symphony orchestra performing 150+ events each year.
- Chief Marketing & Communications Officer - Overall management of the marketing, sales, and communications department including roles for Sales and Patron Services, Public Relations, Website, Social and Digital Communications, with large role on leadership team. Reporting directly to the CEO and Board of Trustees, my responsibilities are largely organizational communications, brand strategy and management, art direction, sales growth, market research, and collaborative strategic planning.
Washington Pavilion of Arts & Science – Sioux Falls, SD - 7/2010 to 3/2013
Performing arts theater, visual arts, interactive science and educational not-for profit corporation.
- Marketing Project Manager - Managed daily marketing activities and campaigns for the six entities of the Washington Pavilion. Social Media Manager, Webmaster, Marketing Coordinator, PR Representative and Media Buyer, Coordinator for Advertising and Marketing schedules, and Liaison with Broadway Production and Museum Officials in marketing campaigns. Integrated web, print and multi-media design and production, including the management of major publications. Served as the managing editor for Now!Pavilion magazine, the non-profit spotlight, and entertainment publication for the Washington Pavilion and arts community, managing content, communication, folio layout, logistics and advertisement space.
Education
B.A. Contemporary Media and Journalism, The University of South Dakota, May 2009 Specialization in Advertising and Public Relations, French minor.
Skills:
Marketing Strategy & Campaign Management, Social Media Development, Media Communications, Media Buying, Brand Positioning and Management, Print Production Management, Performing Arts and Visual Fine Arts Marketing, Media and Public Relations, Design and Production Experience and Project Management.
Software: Proficient knowledge in Adobe and Microsoft Suites.
Web/Multimedia: Tessitura, Microsoft SharePoint, Social Media Analytics Reporting & Tracking, Silverstripe CMS, and Canva.
